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PPC or pay-per-click is a powerful digital marketing strategy for coaching institutes that drives instant targeted traffic and boosts conversions. PPC or paid ads can help you attract more students and grow your UPSC coaching institute through targeted ads that appear in search engines like Google and Bing and social media platforms.
A professional digital marketing company for coaching institute like Elite SEO Agency will set up advertisements for your coaching centre using PPC (Pay Per Click) that helps you reach your target students with minimum investment. Let’s see what is ‘PPC marketing’ and how PPC advertising growing your UPSC coaching institute?
PPC or pay-per-click is a type of internet marketing that involves paying a fee each time one of your ads is clicked by users. Simply, you only pay for advertising if your ad is actually clicked on someone.
Paid ads campaigns can be run on different digital platforms including search engines and social media. Pay-per-click is usually associated with first-tier search engines such as Google ads, Bing ads, Amazon ads, Facebook ads, LinkedIn ads, and Instagram ads are a few advertising channels that you can use to boost your online visibility and reach quality audience.
Paid advertising or PPC advertising can be an effective way to promote your coaching institute online and a fast track to the top of search results.
Does PPC really work? Let’s see what statistics say about PPC or pay per click advertising:
Digital advertising platforms used by pay-per-click (PPC) marketers worldwide as of December 2023 – Source: Statista
Search Ads appear at the top of search engine results pages (SERPs) on Google, Bing. These ads are text-based and allow you to target potential students actively searching for UPSC coaching and courses.
ProdEgyIAS runs Google Search Ads targeting keywords such as “best public administration coaching in Delhi” and ” public administration coaching with high success rate.” When students search these terms, ProdEgyIAS’s ads appear at the top of the results.
Google Display ads can include images, text, and videos that appear displayed on the search engine results pages (SERPs) and the results pages of social media platforms (SMPs), based on users browsing history and interests.
Source – Fraud Blocker
ALS IAS uses Google Display Ads to promote their “UPSC Pre cum mains GS foundation course”. These ads are shown on educational websites, blogs, and social media platforms frequently visited by UPSC aspirants.
IMS4Maths Academy sets up a remarketing campaign for students who viewed their course details page but did not sign up/enroll. Through remarketing ads target these students and influence them to enroll on your course.
Video ads are a form of online advertising that allows coaching businesses to promote their courses or services on different different platforms like YouTube, Facebook, Instagram, LinkedIn etc.
Sapiens IAS creates 60-second or 2-minute video ads featuring success stories, course features, and clips of interactive classroom sessions that are run before relevant YouTube videos or Facebook videos.
Using paid ads, you can rank certain keywords that can be related to your coaching classes like “best UPSC coaching institute” “best GS foundation course”. Also, you can reach vast audiences over the worldwide through PPC advertisement for coaching institutes.
Here are 10 benefits of pay per click advertising services for your UPSC coaching institute:
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Search and identify keywords that potential students are using to search for UPSC coaching. You can use tools like Google Keyword Planner and SEMrush.
Example:
Create ads that highlight the unique selling points (USPs) of your coaching institute including a strong call-to-action (CTA).
Example
Ensure you have a proper landing page for your ads. It should be relevant to the ad content, load quickly, and include clear CTAs.
When Sapiens IAS Institute ran a PPC campaign for their new batch, they created a dedicated landing page that provided detailed information about the course, faculty, and success stories, resulting in a 50% increase in inquiries.
Do you want to promote your coaching centre through Paid marketing strategies but don’t know where and how to start? Elite SEO Agency, top pay per click advertising company for coaching institutes, is here to help you.
We have over 10 years of in-depth experience in providing “PPC services for coaching institutes” and growing coaching businesses to new heights. Our team of PPC experts help you to brand building and obtain instant results from search engines (Google, Bing) and other platforms. Allow us to create 100% ROI focused PPC advertising campaign that meets your goals and budget.
Contact Elite SEO Agency to discover how we can help manage your PPC advertising for your coaching centre.
PPC advertising is a great marketing option to promote your UPSC coaching institute, offering immediate results, targeted reach and measurable performance. Remember, pay per click advertising for UPSC coaching institute will be effective when you have the right strategies, ads, and landing pages set up. With the right strategy and PPC expert-designed ad campaigns from Elite SEO Agency, you can maximize your ROI and grow your coaching business to the next level.
Data-driven Digital Marketing Results
How Aspirations Institute achieved 3.28 Million Website Organic Impressions, 137K Clicks in Just 6 Months.
How Synergy IAS Achieved 3,465% Growth in SEO and 47.2K Website Organic Impressions in Just 2 Months.
How SAPIENS IAS achieved #1 Spot in Organic Google SERP & Google Maps in Just 8 Months.
PPC advertising increases coaching institute’s online visibility by placing ads that target specific audiences depending on factors like age, gender, location, and interests. This ensures your institute is seen by potential students searching for relevant terms.
PPC increases and builds your brand by reaching your target audience through targeted ads. Pay per click ads or PPC target your audience based on demographics, interests, age, behaviours and topics by using display and video ads that help you strong and positive brand awareness.
PPC advertising is an effective promotion marketing strategy where you only pay when someone clicks on your ad. It offers several benefits:
The cost of PPC for coaching institutes ranges from Rs 0.10 to Rs 80 per click. Setting a monthly budget between Rs 50,000 to Rs 5,00,000 is common for small to medium-sized coaching institutes. This cost is based on factors like keyword competitiveness, geographic targeting, and ad quality.
To effectively use Google Ads for your coaching business, you have to follow some steps:
If you want to get high return on investment (ROI) for your ads so you can contact Elite SEO Agency.
Yes, PPC advertising provides measurable results. PPC platforms like Google Ads, Bing ads and Facebook ads offer comprehensive and detailed analytics and reporting. Also you can track key metrics such as clicks, impressions, conversion rates, and ROI.
ABOUT THE AUTHOR
Chandan Kumar Singh
12 years in the digital marketing field with deep industry knowledge and understanding of multi-channel digital campaigns to develop captivates award-winning “Search First” approach. Expertise in serving businesses of all sizes, from small-scale enterprises to large corporations and dedication continue to shape the success stories of businesses across the spectrum.
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