E-commerce SEO (Search Engine Optimization) is basically a process of getting natural or organic traffic to your website from different search engines like Google, Bing & Yahoo. It is the marketing of your products or services online to attract a targeted audience.
Why there is a need for an E-commerce SEO for your business growth
It doesn’t matter if your company is big or small, whether a startup or among Fortune 500 companies — you always need SEO to maximize your e-commerce website’s profitability. Here we are providing you with some of the basic reasons for the SEO of an e-commerce website. These are:
1. SEO is important for helping your customers to find your company:-
Technology has changed the way in which consumers purchase products. Search has become an important part of the decision-making process, with more than 85 percent of consumers using search engines for taking their purchase decisions. Thus, without the SEO you might take your business to a risk of not being visible to your customers during their buying journey. When you will not be visible on search engine result pages, then fewer customers will know about your company and products, that leads to less sale of your products which results in the slow growth of your business. At the same time, your competitors will increase their sales and profits which makes them grow stronger.
2. SEO is a cost-effective way to grow the bottom line of your business:
In a highly competitive market, paying for website traffic can cost so much money per click. Unlike paid search traffic, the traffic obtained from natural search is “absolutely free” it means no cost per click, no cost per conversion and even no cost per impression. You can attract quality traffic in large volumes for which you do not need to pay directly. Combining SEO with other marketing activities for an e-commerce website has double benefits.
• It increases the performance of these marketing activities
• It also improves your organic search visibility on search engine result pages.
This saves your time and money and brings down your cost of conversion. You can achieve more by spending less.
3. E-commerce SEO effect is long-lasting and a great investment:
E-commerce SEO delivers results that are highly targeted, cost-effective, measurable and even long-lasting. There are long-term effects of a solid SEO program. In most of the forms of marketing, where you need to start from a zero every year, e-commerce SEO builds upon itself to grow stronger over time. You can continue with what you did last year and keep growing until the market comes under your control. In some of the cases, you can even take a break or focus on other things for a few weeks or months and can return to make your SEO just as effective as it was before.
What are those factors on which an effective e-commerce SEO depends
There are some of the factors that are important for the growth of an e-commerce website. Any SEO service provider that works on all these factors will be considered the best SEO providing company for the promotion of your products.
1. E-commerce analytics tracking within Google Analytics:
Google analytics tells about how users interact with the products across your site. This also provides information about the shopping behaviour of your customers along with some additional features like:
• Checkout behavior
• Product performance
• Sales performance
• Revenue
• Conversion rates
• Transaction details
• Promotion and campaign success
2. Competitor Analysis
Analyzing the traditional SEO elements of your competitor’s e-commerce website to gain a rough idea of your competitors’ strengths and weaknesses. This will help you to identify your competitive advantage while focusing your SEO efforts in the right direction. The SEO provider must focus on:
• Page titles
• H1-H6 tags
• Meta Description
• Internal Links
• Quality of content
• Structured data markup (Schema)
• Sitemap
• Robots.txt
• Average Load Time
3. Keyword Research
The SEO provider should run SEO campaigns in the right direction with appropriate keyword research. The list of keywords will influence every SEO related optimization effort that is implemented in your store, from site architecture to page structure. It’s important to invest time into getting this right. E-commerce keyword criteria should be:
• Decent volume
• Likely to convert
• Little competition
• Product-focused
• ‘Buying’ phrases
• High ability to rank
4. On-page SEO
On-page SEO optimize both the content and HTML source code of a page. In an e-commerce website, there is a need to optimize two common e-commerce page types, category, and product pages. Good category pages serve as an organized center for a group of related products. These pages need to be optimized for high level and broad match keywords. SEO helps search engines to crawl your product pages and deliver them to a group of potential customers searching for your products. On-page SEO must include:
• Page Titles
• Meta Description
• Header Tags
• Product descriptions
5. User Experience
Google determines user experience by traditional SEO elements like page speed, page structure, mobile friendliness, and links. Beyond that, Google also makes use of user signals to evaluate how visitors interact with your site. There are some behavioral patterns like, bounce rate, time spent on site and the rate at which users return to your website also help Google to understand whether the visitors are happy with the experience your store is delivering or not.
Why Elite SEO Agency is good for SEO of an e-commerce website
Elite SEO Agency is one of the best SEO service providers that work on all these above factors for the SEO of an e-commerce website. We helped lots of e-commerce websites in gaining the top position on search engine result pages in a cost-effective way. We have a team of IT professionals who have expert skills in search engine optimization of e-commerce websites. Our agency always delivers the project within given time and always have a proper and timely conversation with the client regarding the project progress.
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