When anyone makes some business investments, it’s easy to see what their return will be. If they buy X to resell, they know what their margins are. They know what their ROI will be. But when it comes to SEO of their website, often business leaders find it harder to see why it’s important.
The benefits seem unreal. It seems to be like a lot of work. Is it really so? You have some healthy doubt about What are the advantages of SEO.
But here’s the reason why a business that wants to grow can’t afford to ignore SEO of their website. Let’s explore some reasons that prove Why is SEO important for the business.
1. Organic Search for Website Traffic
Organic search is also known as natural search or unpaid search results. In comparison to paid search results (pay-per-click advertising), which are obtained by the bidding system, organic search results are based on the user’s search query, links and domain authority and other organic ranking factors. Organic search plays a vital role in the performance of a business’s website as it helps in getting users.
As all marketers know, Google owns a significantly larger portion of the search market than other search engines. Hence Google is the clear-cut leader and thus its guidelines are important to follow. We know that a majority of the world that has internet access is visiting Google at least once a day to get information. Being highly visible trusted resource by Google and other search engines are always going to work in a brand’s favor. Quality SEO and high-quality websites take brands there.
2. Better User Experience
Everyone wants a good ranking and maximum visibility. But very few know that better user experience is a big part of getting this. Strong user experience is when more and more of answers are directly available on the SERPs (search engine results pages) for users. Every user wants the information they are looking for should be available to them in fewer clicks, quickly and easily. Quality SEO helps to attain a positive user experience.
3. Keep the Visitors You Attract
In order to get success in any business in today’s age of the internet, website traffic plays a vital role. SEO optimized website helps you rank in search engines. That means your potential customers are always looking for something that you offer. They are already convinced by you and you don’t have to show yourselves by doing something extra. You only have to present yourself in one of those top results. When they will look for you and you showed up right on time! If you work according to their needs then you can gain new customers.
4. Always Being Updated
It is necessary to keep your SEO practices updated regularly. After achieving a good position on Search Engine Result Pages (SERPs) if it isn’t re-evaluated consistently over time then it will fall too far behind from where it can no longer improve because of other barriers.
The way the search world evolves requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1. Being proactive and updated with the changes in the algorithm of search engines are always going to benefit the brands.
5. Understanding SEO Helps You Understand the Environment of the Web
With the always-changing environment that is the World Wide Web, it can be a challenge to stay on the top with the changes as they take place. But staying on top of SEO includes being in the loop for the major changes that are taking place for search. Knowing the environment of the Web, including tactics and methods being used by other local, comparable businesses and competitors, will always be beneficial to improve your business.
6. SEO is Relatively Cheap
All the best things cost money, right? Yes, it’s right. Similarly, SEO also costs money. But the cost of SEO is relatively cheaper than everybody thinks in the grand scheme of things.
Optimizing a website for search engines should be a priority for any company that wants their business to grow. Search Engine Optimization is much more cost effective because you are promoting your product among the actual people who are looking for your product.
SEO implementation doesn’t include any marketing cost; this is a true business investment. Good SEO implementation will surely hold fruitful results for years to come. And, like most of the things in life, this only is better with more attention (and investment) it gets.
7. It’s a Long-Term Strategy
One has to be enough patient because the impact of organic or white hat SEO implementation is a slow process. The impact of SEO can be noticed within the first year of action being taken, and many of those actions will have an impact that lasts more than several years. It requires a long-term vision and consistent implementation to achieve optimal results. It is an investment that will give you magnifying returns in SEO benefits.
Today, Google gives the highest rankings to websites that have a rich and dynamic content that use keywords in organic, context correct ways. And gaining the top spots takes time because Google doesn’t change a website’s ranking overnight. It can even take months to see SEO benefits. And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to be a worthy competitor in its market.
8. SEO Makes Your Ads More Effective
Are you running ads on AdWords, Instagram or Facebook? Where do those ads go? One of the primary reasons to run these ads is to get people to your website. For example, AdWords Advertising, helps you to bypass the normally ranking system to appear at the top of a search — for a price.
Website SEO creates a smooth ad experience from ad to click to your website and beyond. It continues that clicker’s journey. It allows nothing to get in the way for making the most of that click. With SEO landing pages people are getting with a clear understanding of what to do next. SEO increases the conversion rate substantially.
9. Increases Website Traffic
By the implementation of the SEO process, your website will receive not only increased traffic, but that traffic will be highly targeted based on relative keywords and search phrases. When developing a search engine marketing plan we research and identify keywords and phrases which are highly searched terms related to your business and location. Wouldn’t it be nice to have your website appear at the top of the search engine result pages (SERPs) for search terms related to your business? As we all know that consumers automatically consider the top results as experts. We can help in positioning your website at the top, driving high-quality traffic, which can then be converted into revenue.
10. SEO Keeps Paying You Back
Website SEO is a long-term investment that keeps paying you back as long as you maintain it. With minimal monthly maintenance of SEO process you typically not only maintain your current position in searches but you can see a snowball effect as the returns begin to multiply.
Here you will know about how those returns typically play out:
In the first 3 months after you invest in website SEO, you’ll notice a change that how people interact with your website. They’re staying on your website for a longer duration. They’re clicking through other pages.
By this point, your website is built and you’re regularly adding new content like blogs, videos, visuals, quizzes, tools, and other content that your target audience likes. You’re on a schedule and can observe a solid track record of delighting your visitors.
Around this time, search engines like Google recognize your efforts and begin to reward you for doing everything according to its policy guidelines. You can see your website authority rising on authority estimators like Moz. As it goes, it gets easier for you to compete for more competitive search queries in the market.
Now, you will really start to see the fruits of your labour. Unless you have a very seasonal business, you’ll see organic traffic increase month by month. You may be gaining endless growth.
12 Months +
At 12+ months, a site usually goes into monthly maintenance mode. The new content will continue to publish, updating the website and adapt to changes in the competitive landscape.
Executing SEO activities in a critical manner is a need of every business these days. To reside successfully in a competition and to have a rapid growth in business, you should have a good SEO plan and a good team. SEO is the most important element of the branding of any organization and its online appearance.